Last updated: 05 February 2026
This Privacy Policy explains how SellYourBikeToday.com collects, uses, stores, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and related UK privacy laws.
SellYourBikeToday.com is committed to safeguarding the privacy and personal data of all users of our website and services.
1. Data Controller
SellYourBikeToday.com is a trading name of:
R B Moto Ltd
Company Number: 14011827
Registered Address: C/O Smith Butler, Sapper Jordan Rossi Park, Otley Road, Baildon, West Yorkshire, United Kingdom, BD17 7AX
For the purposes of data protection law, R B Moto Ltd is the Data Controller.
Contact details for data protection matters:
Email: info@sellyourbiketoday.com
Telephone: 0800 009 6020
2. Scope of This Policy
This policy applies to:
- Visitors to sellyourbiketoday.com
- Individuals requesting a valuation
- Individuals selling a motorcycle to us
- Individuals communicating with us via phone, email, web forms, or social media
- Business contacts and suppliers
It covers personal data collected both online and offline.
3. Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Identity & Contact Data
- Full name
- Email address
- Telephone number
- Postal address
3.2 Vehicle & Transaction Data
- Motorcycle details (make, model, year, mileage, condition, registration number)
- Ownership information
- Service history details
- Valuation and purchase records
3.3 Financial Data
- Bank account details (for payment purposes only)
- Payment confirmation records
3.4 Technical & Usage Data
- IP address
- Browser type and version
- Device information
- Website usage data
- Cookies and similar tracking technologies
3.5 Communications Data
- Emails
- Call recordings
- Live chat transcripts
- Social media messages
4. How We Collect Personal Data
We collect personal data through:
- Online valuation and enquiry forms
- Telephone calls (inbound and outbound)
- Email correspondence
- Website cookies and analytics tools
- Direct interaction during the sale process
- Third-party verification and compliance checks
5. Lawful Bases for Processing (UK GDPR Article 6)
We process personal data under the following lawful bases:
5.1 Performance of a Contract
To provide valuations, purchase vehicles, arrange collection, and make payment.
5.2 Legitimate Interests
To operate our business effectively, prevent fraud, improve services, and maintain records.
5.3 Legal Obligation
To comply with legal and regulatory requirements, including HMRC, DVLA, anti-money laundering, and accounting obligations.
5.4 Consent
For marketing communications where required by law. Consent can be withdrawn at any time.
6. How We Use Personal Data
We use personal data to:
- Provide motorcycle valuations
- Purchase vehicles
- Arrange vehicle collection and logistics
- Process payments
- Communicate with customers
- Verify ownership and identity
- Prevent fraud and misuse
- Maintain legal and financial records
- Improve our website and services
- Conduct marketing (where permitted)
7. Marketing Communications
We may send marketing communications by email, SMS, or telephone where permitted by law.
You have the right to:
- Opt out of marketing at any time
- Withdraw consent without affecting prior lawful processing
Opt-out requests can be made via email, unsubscribe links, or by contacting us directly.
8. Cookies & Tracking Technologies
SellYourBikeToday.com uses cookies and similar technologies to:
- Ensure website functionality
- Analyse traffic and user behaviour
- Improve user experience
You can manage cookie preferences through your browser settings. Further details are available in our Cookie Policy.
9. Data Sharing & Third Parties
We may share personal data with trusted third parties where necessary, including:
- Vehicle collection and logistics providers
- Payment processors and banks
- IT and hosting providers
- Analytics and marketing platforms
- Legal, accounting, and professional advisors
- Regulatory authorities where required by law
All third parties are required to process data securely and in compliance with UK GDPR.
10. International Data Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:
- UK adequacy regulations
- Standard contractual clauses
- Equivalent data protection measures
11. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
- Secure servers and encrypted systems
- Access controls and staff training
- Data minimisation principles
- Regular security reviews
Despite our efforts, no data transmission over the internet can be guaranteed to be completely secure.
12. Data Retention
We retain personal data only for as long as necessary to fulfil its purpose, including:
- Transaction and accounting records: up to 6 years
- Legal and compliance records: as required by law
- Marketing data: until consent is withdrawn or no longer relevant
Data is securely deleted or anonymised once retention periods expire.
13. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase data (right to be forgotten)
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time
Requests can be made by contacting us using the details above. We may require proof of identity.
14. Complaints
If you believe your data has been handled improperly, you have the right to lodge a complaint with:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
We encourage you to contact us first so we can address your concerns.
15. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites.
16. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and become effective immediately.
17. Contact Us
For any questions regarding this Privacy Policy or how we handle personal data, please contact:
R B Moto Ltd (Trading as SellYourBikeToday.com)
Beechwood Mills
Shay Lane
Holmfield
Halifax
HX36RR
Email
info@sellyourbiketoday.com
Call
0800 009 6020