{"id":23521,"date":"2024-10-17T15:43:31","date_gmt":"2024-10-17T15:43:31","guid":{"rendered":"https:\/\/sellyourbiketoday.com\/blog\/?page_id=23521"},"modified":"2026-04-03T12:00:07","modified_gmt":"2026-04-03T12:00:07","slug":"privacy-policy-2","status":"publish","type":"page","link":"https:\/\/sellyourbiketoday.com\/blog\/privacy-policy-2\/","title":{"rendered":"Privacy Policy &amp; GDPR Notice"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"384\" src=\"https:\/\/sellyourbiketoday.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-scaled.png\" alt=\"Sellyourbiketoday.com Privacy Policy\" class=\"wp-image-24393\" style=\"border-radius:22px;width:597px;height:auto\" srcset=\"https:\/\/sellyourbiketoday.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-scaled.png 2560w, https:\/\/sellyourbiketoday.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-300x45.png 300w, https:\/\/sellyourbiketoday.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-1024x154.png 1024w, https:\/\/sellyourbiketoday.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-768x115.png 768w, https:\/\/sellyourbiketoday.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-1536x230.png 1536w, https:\/\/sellyourbiketoday.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-2048x307.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><strong>Last updated:<\/strong> 05 February 2026<\/p>\n\n\n\n<p>This Privacy Policy explains how <a href=\"https:\/\/www.sellyourbiketoday.com\">SellYourBikeToday.com<\/a> collects, uses, stores, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and related UK privacy laws.<\/p>\n\n\n\n<p>SellYourBikeToday.com is committed to safeguarding the privacy and personal data of all users of our website and services.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. Data Controller<\/h2>\n\n\n\n<p><a href=\"https:\/\/sellyourbiketoday.com\/blog\/home\/\" type=\"page\" id=\"19182\">SellYourBikeToday.com<\/a> is a trading name of:<\/p>\n\n\n\n<p><strong>R B Moto Ltd<\/strong><br>Company Number: <strong>14011827<\/strong><br>Registered Address: <strong>C\/O Smith Butler, Sapper Jordan Rossi Park, Otley Road, Baildon, West Yorkshire, United Kingdom, BD17 7AX<\/strong><\/p>\n\n\n\n<p>For the purposes of data protection law, R B Moto Ltd is the <strong>Data Controller<\/strong>.<\/p>\n\n\n\n<p><strong>Contact details for data protection matters:<\/strong><br>Email: info@sellyourbiketoday.com<br>Telephone: 0800 009 6020<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Scope of This Policy<\/h2>\n\n\n\n<p>This policy applies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitors to sellyourbiketoday.com<\/li>\n\n\n\n<li>Individuals requesting a valuation<\/li>\n\n\n\n<li>Individuals selling a motorcycle to us<\/li>\n\n\n\n<li>Individuals communicating with us via phone, email, web forms, or social media<\/li>\n\n\n\n<li>Business contacts and suppliers<\/li>\n<\/ul>\n\n\n\n<p>It covers personal data collected both online and offline.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Personal Data We Collect<\/h2>\n\n\n\n<p>We may collect and process the following categories of personal data:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 Identity &amp; Contact Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full name<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Telephone number<\/li>\n\n\n\n<li>Postal address<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 Vehicle &amp; Transaction Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Motorcycle details (make, model, year, mileage, condition, registration number)<\/li>\n\n\n\n<li>Ownership information<\/li>\n\n\n\n<li>Service history details<\/li>\n\n\n\n<li>Valuation and purchase records<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 Financial Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bank account details (for payment purposes only)<\/li>\n\n\n\n<li>Payment confirmation records<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 Technical &amp; Usage Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IP address<\/li>\n\n\n\n<li>Browser type and version<\/li>\n\n\n\n<li>Device information<\/li>\n\n\n\n<li>Website usage data<\/li>\n\n\n\n<li>Cookies and similar tracking technologies<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.5 Communications Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emails<\/li>\n\n\n\n<li>Call recordings<\/li>\n\n\n\n<li>Live chat transcripts<\/li>\n\n\n\n<li>Social media messages<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. How We Collect Personal Data<\/h2>\n\n\n\n<p>We collect personal data through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online valuation and enquiry forms<\/li>\n\n\n\n<li>Telephone calls (inbound and outbound)<\/li>\n\n\n\n<li>Email correspondence<\/li>\n\n\n\n<li>Website cookies and analytics tools<\/li>\n\n\n\n<li>Direct interaction during the sale process<\/li>\n\n\n\n<li>Third-party verification and compliance checks<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Lawful Bases for Processing (UK GDPR Article 6)<\/h2>\n\n\n\n<p>We process personal data under the following lawful bases:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 Performance of a Contract<\/h3>\n\n\n\n<p>To provide valuations, purchase vehicles, arrange collection, and make payment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 Legitimate Interests<\/h3>\n\n\n\n<p>To operate our business effectively, prevent fraud, improve services, and maintain records.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 Legal Obligation<\/h3>\n\n\n\n<p>To comply with legal and regulatory requirements, including HMRC, DVLA, anti-money laundering, and accounting obligations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4 Consent<\/h3>\n\n\n\n<p>For marketing communications where required by law. Consent can be withdrawn at any time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. How We Use Personal Data<\/h2>\n\n\n\n<p>We use personal data to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide motorcycle valuations<\/li>\n\n\n\n<li>Purchase vehicles<\/li>\n\n\n\n<li>Arrange vehicle collection and logistics<\/li>\n\n\n\n<li>Process payments<\/li>\n\n\n\n<li>Communicate with customers<\/li>\n\n\n\n<li>Verify ownership and identity<\/li>\n\n\n\n<li>Prevent fraud and misuse<\/li>\n\n\n\n<li>Maintain legal and financial records<\/li>\n\n\n\n<li>Improve our website and services<\/li>\n\n\n\n<li>Conduct marketing (where permitted)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. Marketing Communications<\/h2>\n\n\n\n<p>We may send marketing communications by email, SMS, or telephone where permitted by law.<\/p>\n\n\n\n<p>You have the right to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opt out of marketing at any time<\/li>\n\n\n\n<li>Withdraw consent without affecting prior lawful processing<\/li>\n<\/ul>\n\n\n\n<p>Opt-out requests can be made via email, unsubscribe links, or by contacting us directly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. Cookies &amp; Tracking Technologies<\/h2>\n\n\n\n<p>SellYourBikeToday.com uses cookies and similar technologies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure website functionality<\/li>\n\n\n\n<li>Analyse traffic and user behaviour<\/li>\n\n\n\n<li>Improve user experience<\/li>\n<\/ul>\n\n\n\n<p>You can manage cookie preferences through your browser settings. Further details are available in our Cookie Policy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">9. Data Sharing &amp; Third Parties<\/h2>\n\n\n\n<p>We may share personal data with trusted third parties where necessary, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vehicle collection and logistics providers<\/li>\n\n\n\n<li>Payment processors and banks<\/li>\n\n\n\n<li>IT and hosting providers<\/li>\n\n\n\n<li>Analytics and marketing platforms<\/li>\n\n\n\n<li>Legal, accounting, and professional advisors<\/li>\n\n\n\n<li>Regulatory authorities where required by law<\/li>\n<\/ul>\n\n\n\n<p>All third parties are required to process data securely and in compliance with UK GDPR.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">10. International Data Transfers<\/h2>\n\n\n\n<p>Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UK adequacy regulations<\/li>\n\n\n\n<li>Standard contractual clauses<\/li>\n\n\n\n<li>Equivalent data protection measures<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">11. Data Security<\/h2>\n\n\n\n<p>We implement appropriate technical and organisational measures to protect personal data, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secure servers and encrypted systems<\/li>\n\n\n\n<li>Access controls and staff training<\/li>\n\n\n\n<li>Data minimisation principles<\/li>\n\n\n\n<li>Regular security reviews<\/li>\n<\/ul>\n\n\n\n<p>Despite our efforts, no data transmission over the internet can be guaranteed to be completely secure.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">12. Data Retention<\/h2>\n\n\n\n<p>We retain personal data only for as long as necessary to fulfil its purpose, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transaction and accounting records: up to 6 years<\/li>\n\n\n\n<li>Legal and compliance records: as required by law<\/li>\n\n\n\n<li>Marketing data: until consent is withdrawn or no longer relevant<\/li>\n<\/ul>\n\n\n\n<p>Data is securely deleted or anonymised once retention periods expire.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">13. Your Data Protection Rights<\/h2>\n\n\n\n<p>Under UK GDPR, you have the right to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access your personal data<\/li>\n\n\n\n<li>Rectify inaccurate data<\/li>\n\n\n\n<li>Erase data (right to be forgotten)<\/li>\n\n\n\n<li>Restrict processing<\/li>\n\n\n\n<li>Object to processing<\/li>\n\n\n\n<li>Data portability<\/li>\n\n\n\n<li>Withdraw consent at any time<\/li>\n<\/ul>\n\n\n\n<p>Requests can be made by contacting us using the details above. We may require proof of identity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">14. Complaints<\/h2>\n\n\n\n<p>If you believe your data has been handled improperly, you have the right to lodge a complaint with:<\/p>\n\n\n\n<p><strong>Information Commissioner\u2019s Office (ICO)<\/strong><br>Website: <a href=\"https:\/\/ico.org.uk\">https:\/\/ico.org.uk<\/a><\/p>\n\n\n\n<p>We encourage you to contact us first so we can address your concerns.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">15. Third-Party Links<\/h2>\n\n\n\n<p>Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">16. Changes to This Policy<\/h2>\n\n\n\n<p>We may update this Privacy Policy from time to time. Any changes will be posted on this page and become effective immediately.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">17. Contact Us<\/h2>\n\n\n\n<p>For any questions regarding this Privacy Policy or how we handle personal data, please contact:<\/p>\n\n\n\n<p><strong>R B Moto Ltd (Trading as SellYourBikeToday.com)<\/strong><\/p>\n\n\n\n<p>Beechwood Mills<br>Shay Lane<br>Holmfield<br>Halifax<br>HX36RR<\/p>\n\n\n\n<p><em><strong>Email<\/strong><\/em><br>info@sellyourbiketoday.com<\/p>\n\n\n\n<p><em><strong>Call<\/strong><\/em><br>0800 009 6020<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: 05 February 2026 This Privacy Policy explains how SellYourBikeToday.com collects, uses, stores, and protects personal data in accordance [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23521","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy &amp; 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